Advertisement.



mamas. PATENTED MAR. s, 190

0. IL .FOX. ADVERTISEMENT.

APPLICATION 21mm JAN. 21. 1907.

Johnfloe, M'f'r Machine (501e, Cincirmqfi Ohio, pm! Press. Price Lisl'No.2. F.O.B. Faclqrg.

DWI- 7 mol'orflell Gear Motor man z. Quiet Ami Im/enwr. 2 M? '3 1%.

Witnesses,

CHARLES H. FOX, OF CINCINNATI, OHIO.

ADVERTISEMENT.

No. 88Q,513.

Specification of Letters Patent.

Patented March 3, 1908.

Application filed January 21. 1907. Serial No. 353.199.

1 '0 all whom it may concern: I

Be it known that I, CHARLES H. Fox, a citizen of the United States,residing at No. 3010 Vine street, Cincinnati, Ohio, have invented a newand useful Improvement in Advertisements, of which the following is aspecification.

My invention relates to advertisements of the class adapted to insertionin trade iournals or other circulating mediums, and the objects of myimprovements are to reproduce the facsimile of loose leaves and whichmay be cut out anti utilized for the same purpose for which theoriginals were intended to provide boundary .lines as guides forconveniently separating the advertisement from the remaining portion ofthe sheet whcreon it is displayed; to provide characters for indicatingthe size and location of the perforations to be made therein foradapting it to be used in a suitable loose leaf binder. These objectsare attained in the follbwing" described manner as illustrated in theaccompanying drawing, in which:,-

1 represents the portion of a page in a circulating medium whereon anadvertisement 2 isdefined and inclosed by means of border lines 3,preferably perforated, which serve as guides for separating it from thepage. Circles 4 near one, of its edges indicate either perforations orthe predetermined size and location for making them for adapting it tobe used in a suitable loose leaf binder. The size shape and perforationsof the advertisements should be exact reproductions in facsimile'oforiginal loose leaves and the ruling and printed matter thereon may alsobe facsimiles or not of the originals thereof as desired.

Manufacturers of certain articles, as of machine tools, and otherindustries have extensively adopted the use of loose leaves as a mediumfor conveying to the trade the specifications, prices. or othertechnical data or information which may be desired. Said leaves are ofuniform size and shape and contain perforations for adapting them to befiled in temporary binders.

A dealer in a certain line of articles, as of machine tools, may providehimself with a.

suitable temporary binder, select and separate from differentcirculating mediums the loose leaves reproduced therein from varioussources, as from different manufacturers, and containing descri tions,prices or other data of different machines or other articles ofcommerce. Said leaves may be selected, removed, and assembled by eachdealer as desired for his served in a temporary binder to form areference or scrap book of different articles from different sources.Leaves with revised data subse uently appearing as advertisements and mmtime to time, maybe substituted for those previously filed in thebinder. In this manner the contents of the binder may be continuouslyrevised with the most recent published prices or other data torepresentthe latest information or advance in the state of the art ofselected lines.

In operation, advertisements reproducing in facsimile any of saidoriginal loose leaves may be cut out on, the border lines,'perforatedthrough the' circles and removably secured in temporary binders to beutilized in the same manner and for the same purpose as are theoriginals of which they are substantially duplicates. In this manneradvertisements published either singly, in series or eriodically whichwould otherwise become ost or misplaced may be selected, systematicallyarranged and preserved in a neat and convenient form for futurereference. This method of advertising increases its value, bringsgreater returns for the investment, makes it a means of permanentinstead of ephemeral utility and appeals favorably to the patronage ofthe advertiser, as an addition to, or substitute for his mailing listand also to its adoption by the ad vertising medium.

Having fully described my improvement, what I claim as my invention anddesire to secure by Letters Patent of the United States is 1. Anadvertisement comprising a portion of a sheet of paper having thereon ata dis tance from its edges border lines defining an area ofpredetermined form'tand size, and

particular purpose and pre-,

having within said area and adjacent to one of a sheet of pa er having tereon at a'dispart of the marks being adjacent to one of the borderlines to indicate the positions of 10 l perforations for filing theadvertisement.

CHAS. H. FOX.

of the lines, marks to indicate the positions of perforations for filingthe advertisement in a loose leaf binder.

2. An advertisement com rising a portion Witnesses:

W. H. SHAFER GEO. J. HUITINK.

tance from its e ges border lines; and having within said lines, marksand haracters to represent a loose leaf for temporary binders,

